FOUNDER'S STORY:
Swezy is an American high-end streetwear brand, founded by Khalid Roland, a Swiss based fashion designer with Arab and African-American heritage. His vision is to bridge cultural divides by seamlessly merging these two worlds, infusing his designs with Minimal, Swiss and pop-culture nuances.
The brand got it's name from Swiss (Switzerland) a beautiful country known for it's impeccable taste and invention of the minimal & contemporary design movement called "Swiss Design". SWZ is a short form of the brand name - Swezy .
In the realm of fashion, Black-Heritage representation often takes a backseat, leaving a gap in the market for individuals seeking to express their cultural pride through contemporary streetwear. Many existing brands fail to capture the essence of Black culture, resulting in a lack of options for those craving authentic and modern designs that reflect their heritage. Swezy Apparel co. exists to bridge this gap.
As a premium streetwear brand, Swezy artfully combines a diverse range of cultural influences, drawing inspiration from Arab, African-American, Japanese, Indigenous, Māori, and other motifs. Each collection is meticulously crafted to celebrate and showcase the richness of these cultural tapestries.
ABOUT THE BRAND:
Swezy Apparel Co. is a modern streetwear brand that prioritizes comfort and contemporary aesthetics. We pride ourselves on creating products that seamlessly blend functionality with fashion-forward style. Crafted with care and attention to detail, our garments are made using premium materials sourced from the finest textile makers around the world. Each piece is meticulously crafted to ensure both quality and comfort, reflecting our commitment to excellence in every stitch.
With Swezy, every garment is more than just clothing – it's a statement of cultural pride and individual expression.
BEFORE:
Swezy Management recognized the necessity of rebranding itself to mirror its dedication to the high-end streetwear culture, as well as connecting to its growing pop-culture fanbase.
AFTER:
Swezy engaged LOGRAM to craft a narrative for their new rebrand. We collaborated closely with the team on a rebranding effort that established a clever and dynamic identity, showcasing Swezy's presence in the streetwear space and their commitment to expanding the boundaries of self-expression.
All of this is presented in a minimalistic and dynamic graphic environment that embodies Swezy's unique style, where each brand element from logo, color palette to typography has its own distinct yet complementary graphical world inspired by Arabic calligraphy and American pop culture.
CREDITS:
Creative Direction, UI/UX - Femi Idris
Art Direction, Contents, UI/UX - Kayode Samuel
Animation - Aboki Stark
Contributor - Olude Thywill
